First time buying Electrogel. It works, but not how I expected. The benefits and differences are not that easy to notice compared to normal lube. However, on the label there is an additional ingredient of Citric Acid which would make it conductive. And perhaps the acid cleans the skin better than salt or something? I don't feel a difference in sensation between lubes, Since I only need a thin layer of lube and it only takes a bit more power to compensate, it can be hard to notice the benefits. I recommend getting some kind of estim gel if you don't have it. Electrogel does the job, no complaints.